How to Build a Successful Dental Startup: Insights from Dr. Katie Reisenberg

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Starting a dental practice is no small feat, especially when you’re doing it in a new location without an established network. Dr. Katie Reisenberg, a dentist in North Myrtle Beach, South Carolina, and owner of Beachside Smiles, shares her journey from associate dentist to successful practice owner. Her story is filled with valuable lessons, strategies, and insights that can benefit anyone considering a dental startup.

Finding Your Why

Dr. Reisenberg's story started when a profound realization struck her after losing a friend to breast cancer It made her understand the importance of not settling for a job that doesn't bring fulfillment With an aspiration to reside near the ocean she decided to relocate to Myrtle Beach with the goal of establishing her own practice there

"I've dreamt of becoming a dentist since I was five years old and my ultimate aspiration was, to one day own my dental practice," she reminisces fondly as she reflects on how her unwavering passion and drive have guided her towards success.

Taking the Leap

After relocating to Myrtle Beach and taking on the role of an associate, in a healthcare setting Dr. Reisenberg discovered that she was dissatisfied with her job situation. The outbreak of the pandemic prompted her to reflect on her priorities, ultimately leading her to contemplate the idea of establishing her practice. With the advice and support of mentors and consultants she ultimately opted to pursue the path of starting a practice from scratch rather than taking over an existing one. "I was completely clueless about initiating a practice from the ground up so I knew I needed some assistance," she explained. "Having someone to guide me through the details proved to be incredibly valuable."

Choosing the Right Location

Location plays a role in the success of any dental practice venture according to Dr. Reisenberg’s experience with her team of consultants as they strategically chose a bustling area adorned with well known landmarks for their practice establishment. "We specifically targeted shopping centers as they offer landmarks, like Starbucks or Chick-fil-A which makes it convenient for patients to locate us," she elaborated. Her clinic now operates within the premises of a Walmart shopping center surrounded by businesses that help attract patients effectively.

Creating a Unique Patient Experience

Dr. Reisenberg aimed to create a beach inspired ambiance, at Beachside Smiles, from the start."The goal was to evoke a sense of walking into your living space or a holiday rental," she explained. This approach has not only made her practice inviting but has also contributed to a loyal patient base.

Dr. Reisenberg highlights how essential it is for patients to have an experience by providing comforts such as blankets and access to Netflix while also offering a comfort menu to help patients feel at ease during their appointments. "Our goal is to focus on the patient and provide them with an experience," she explained. This dedication to ensuring patient comfort has resulted in referrals and positive recommendations from patients.

Marketing Strategies That Work

Marketing is essential for any startup, and Dr. Reisenberg has found success primarily through social media, particularly Facebook. “Most of our referrals come from our Facebook ads,” she noted, highlighting the effectiveness of targeting the retired population in her area.

In addition to running ads, she also interacts with her community by forging personal relationships and handing out business cards to potential patients.“ I had a list of 850 names that I planned to contact. I was committed to informing everyone about my practice," she shared.

Overcoming Challenges

While achieving success, along the way has its rewards and accomplishments to celebrate; however it hasn't been smooth sailing all the time for Dr. Reisenberg. Despite her achievements she openly admits to facing discouraging days. "There are days that truly test you. It's important to find a way to release that burden", she suggests. Having an outlet such as hitting the gym, enjoying a read or even indulging in some bowling becomes essential in preventing burnout.

Planning for Growth

As she approaches her one-year anniversary, Dr. Reisenberg is already planning for growth by expanding her practice. "I have recently incorporated two treatment rooms and am currently engaged in the recruitment of staff," she shared. This expansion is necessary not only to accommodate increasing patient demand but also to ensure a sustainable work-life balance.

Advice for Aspiring Practice Owners

For dentists considering a dental startup, Dr. Reisenberg gives some straight to the point advice: “Don’t be afraid, just do it. It’s a lot less stressful when you’re the boss.” She emphasizes the importance of having a supportive team and being open to learning throughout the process.

“The individuals in your circle mean a lot," she mentions with gratitude. “Having an exceptional team has been a stroke of luck for me; they are the driving force behind the success of this venture."

Conclusion

Dr. Katie Reisenberg’s journey to opening Beachside Smiles is a testament to the power of determination, community engagement, and a unique vision. By focusing on patient experience and leveraging effective marketing strategies, she has built a thriving practice in a short period. Her story serves as an inspiration for any dental professional looking to embark on their own startup journey.

For more information about Dr. Reisenberg’s practice, visit Crimson Media | 5-Star Dental Marketing Agency or check out Beachside Smiles on Facebook and Instagram.