FFS Dental Startup Case Study: $100k+ in First 10 Months!
- From scratch startup to 35+ new patients per month
- FFS startup collecting $100k+ in first 10 months of opening
- No “crazy” new patient specials
This is Dr. Chriska Mustafa of Root Modern Dentistry
Dr. Chriska Mustafa is a dentist in Ashland, VA, and the owner of Root Modern Dentistry.
Root Modern Dentistry is a startup practice located just outside of Richmond, Virginia. They opened in the fall of 2023 and hired Crimson Media to manage their digital marketing, including Website Development, SEO, Social Media Ads and Google Ads.
Scroll down to learn how their Fee For Service practice collects more than $100,000 per month within their first year of opening.
- Strategy Needed: Needed a proven marketing strategy to grow this brand new practice, while showing the value in what they provide
- Scratch Startup: Opened on December 11, 2023, with a minimal team of one front desk admin and two dental assistants (one part-time).
- Fee For Service: Began their startup as Fee For Service
- Sustainable Patient Growth: External marketing efforts (Google Ads, social media ads) should not only bring in new patients but also create loyal patients who generate additional referrals, multiplying impact over time.
- Rapid Growth in Less Than a Year: The practice has experienced significant expansion within 8–9 months, exceeding expectations.
- Multi-Channel Marketing Approach: Utilizes Google, Facebook, and other digital marketing strategies to attract new patients.
- Marketing Grows Referrals: Patients who found the practice through marketing is now referring other patients to the practice, continuing the practice’s growth
- $100k/month Collections: Root Modern Dentistry is now collecting $100k+/month in their first year of opening
- Monthly New Patients: Their FFS practice sees 35+ new patients per month