April 11, 2018
As a dentist, you know when your patient needs that new crown. It's obvious, but the patient just doesn't seem to realize it. Is it your ethical obligation to stress the importance? Or, is that being too pushy? In this episode of The Nothing But The Tooth Podcast, Dr. Christopher Phelps explains how dentists can use Dr. Robert Cialdini's Principles of Influence to decrease no-shows and increase case acceptance.
You can Purchase Robert Cialdini's Influence on Amazon.
Chris writes frequently for industry publications such as Dental Economics, Dental Practice Management, Dental Products Report, Dentistry IQ ad Remin Media. He is the author of Grow Your Practice with Wine & Cheese and also published a CE article in Contemporary Esthetics Magazine.
Chris was awarded the Doctor’s Choice National Dental Award in 2016 (from 6,000 nominated dentists). Additionally, he was chosen for the 2016 Doctor’s Choice Top 100, due to a high degree of peer recognition and professional achievement.
In addition to being a Kolbe Certified Trainer, a key opinion leader to several large dental companies, and understanding how to get new patients in the door, Dr. Phelps is also an expert in the Science of Influence and Ethical Persuasion. He has studied under the authority in this field, Dr. Robert Cialdini, and is the only dentist in the world to be named a Cialdini Method Certified Trainer (CMCT). Chris uses Cialdini’s Principles to ethically steer patients to more referrals, decreased no-shows, and higher case acceptance.
