How This FFS Startup Is Crushing It | Ep. 63

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chriska Mustafa, the owner of Root Modern Dentistry in Ashland, Virginia.

They discuss the unique aspects of her startup dental practice and the importance of creating a welcoming and comfortable environment for patients. Chriska shares her vision for the practice, which includes a focus on patient experience and education. She also talks about the challenges she faced during the design and construction process.

She also discusses the success of her social media marketing efforts. Dr. Chriska Mustafa discusses the importance of incorporating humor and authenticity into dental practice marketing. She shares her experience of using humor in videos and social media content, which has helped build strong relationships with patients.

Dr. Mustafa emphasizes the value of community collaboration and partnerships with local businesses to enhance brand awareness and attract new patients. She also highlights the importance of investing in marketing and building a strong online presence. Despite the challenges of practice ownership, Dr. Mustafa believes that it is worth it and encourages others to pursue their dreams.

Takeaways:

• Creating a unique and welcoming environment is crucial for a startup dental practice.
• Patient experience should be a top priority, from the waiting room to the treatment rooms.
• Design elements can help create a more inviting atmosphere. Social media marketing, including Instagram reels, can be an effective way to educate and engage with patients.
• Collaborating with other businesses in the community can also help promote a dental practice.
• Incorporating humor and authenticity into dental practice marketing can help build strong relationships with patients.
• Collaborating with local businesses and forming partnerships can enhance brand awareness and attract new patients.
• Investing in marketing and building a strong online presence is crucial for practice success.
• Practice ownership comes with challenges, but the rewards make it worth it.

Learn more about Root Modern Dentistry on the links below: https://www.dentistashlandva.com/  
https://www.facebook.com/rootmoderndentistry/
https://www.instagram.com/rootmoderndentistry/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/